I will be showcasing The Food and Farm Experience at Causey Farm. The Food and Farm Experience is an exciting new offering for the Free Independent Traveller (FIT) to Ireland from the well-known folks at Causey Farm. It allows a FIT visitor to come to the farm, join a larger group of FIT visitors and be guided around the farm by an expert guide. Lunch is included in the form of a locally sourced picnic lunch, and the FIT visitor gets to experience a slice of Irish culture, farm life and of course of their own traditional Irish brown soda bread which they made at the start of the day.
I communicated closely with the owners of Causey Farm, our outside, off-site IT expert (he is based in rural Co. Cork) and of course the staff at Causey Farm, be they kitchen workers, office staff or tour leaders. I brought a new level of planning and interconnectedness to the launch of a new product at Causey Farm, a process which until now has come about organically.
I looked around me at work and saw an opportunity; the kitchens were there and fully staffed every day, the tour staff were trained, willing and eager, and the activities were all ready to go. While there were permanent employees on full-time contracts, at times these were not being utilised fully. The infrastructure was in place all around me to cater to more visitors, and in only taking groups, we were excluding a large market segment in Irish tourism.
Therefore, I set about designing the FIT product. I planned everything from the pricing to the picnic. By making use of the resources already in place in the business, I ensured that even with the minimum number of visitors, the product would run profitably alongside the group offerings from Causey Farm.
As I got through the work of the project, and understood fully all of the skills I was using, I realised that this work was of far more value than I had previously envisaged. Quite apart from allowing me to develop them, I realised that the FIT product could also be used to illustrate my freshly-honed skills. I knew the Showcases was the perfect opportunity to tell the world about my involvement in the launch of the Farm and Food Experience at Causey Farm. I feel this project showcases my skills, and I hope that an internship and potentially employment could arise from it.